PDQ Giving Tuesday
PDQ restaurants, also known as People Dedicated to Quality, joined forces with local sneaker store Soleciety to organize a Giving Tuesday event at Soleciety's downtown location. The event took place on December 3rd, 2019, from 8:00 am to 8:00 pm, with the aim of raising funds to donate to the Boys and Girls Club of Tampa Bay.
The event featured PDQ's signature chicken tender meals, with all proceeds going directly to the Boys & Girls Clubs of Tampa Bay. Additionally, exclusive co-branded PDQ and Soleciety merchandise was also available for purchase, with the proceeds being part of the donations to the Boys and Girls Club of Tampa Bay.
To ensure a seamless experience for all guests who attended, many things had to be done beforehand, including the creation and execution of a multi-platform social media campaign, the logistics of organizing community guests such as local artists, the mayor of Tampa, Tampa Bay Lightning, and Tampa Bay Buccaneers, as well as the production of co-branded products. The event day was the highlight of the campaign, and it was a resounding success.
Logos.
Products.
Experiences.
Marketing Campaign
Tuesday, December 3rd, 2019
Event Recap
The event captured both of the ethos of two businesses that embody the local community. Partnering with local radio stations such as Drew Garabo and Spanish from 102.5 The Bone, Danielle (94.9 FM), Ann Kelly (105.5 FM WDUV), Chris Fisher (107.3 The Eagle), Sam from 97X, and Scotty from the Miguel and Holly Show (Hot 101.5 FM), all from Cox Media Group,
WWE superstar Titus O’Neil, Tampa Mayor, the Tampa Bay Buccaneers, and the Tampa Bay Lightning, local artists such as ArtofRobb and LoveLissArt were all a part of the day of Giving back. Our goal for this project was reached, as PDQ was able to donate a substantial amount to the Boys and Girls Club with the help of our community.
PDQ Donates $65,000 to local Boys & Girls Clubs